Privacy Policy

Paradigia provides growth, marketing, workflow automation and AI services to businesses. This policy explains how we handle personal information collected through this website.

GeniusSolutions, trading as Paradigia, is the data controller for the information described in this policy.

We only collect information that is needed to answer an enquiry, arrange a conversation or run the website.

• Identity and contact details such as your name, work email address and telephone number.
• Business details such as company name, website or LinkedIn page, approximate team size and the systems or channels you use.
• Enquiry content — what you tell us about your business and what you would like to improve.
• Technical and usage information from your visit, where you have allowed analytics cookies.

Our qualification form asks for your name, work email, company name, company website or LinkedIn page, a short description of what your company does, the service you are interested in and what you would most like to improve. Some optional fields are also offered.

We ask you not to include passwords, confidential customer data or sensitive personal information in any free-text field. If sensitive information is submitted by mistake, contact us and we will remove it.

When you choose a time in our shared booking calendar, the booking provider processes your name, email address, the selected time and any details you add to the invitation. The service you selected is passed to the booking platform so the relevant Paradigia team members are invited.

Calendar invitations and any meeting notes are held in our business systems.

With your consent we use analytics to understand which pages are useful and how the site performs. This may include pages viewed, approximate location derived from your IP address, device and browser type, and referral source.

No analytics or marketing tags are loaded before you give consent.

We only send marketing emails where you have opted in. The marketing consent box on our form is never pre-selected.

Every marketing email contains an unsubscribe link, and you may also ask us to stop at any time by email.

We use the information you provide to:

• respond to your enquiry and prepare for the conversation you have requested;
• arrange and hold the review meeting with the right people present;
• provide proposals, scopes and, where agreed, deliver services;
• improve the website and understand which content is useful;
• send marketing communications where you have opted in;
• meet our legal, accounting and record-keeping obligations.

We rely on the following lawful bases under the UK GDPR:

• Legitimate interests — responding to business enquiries and running our website securely.
• Contract — where information is needed to agree or deliver services to your organisation.
• Consent — for non-essential cookies and for marketing emails. Consent can be withdrawn at any time.
• Legal obligation — where we must keep records for tax, accounting or regulatory reasons.

We do not sell personal information. We share it only with service providers who help us operate, and only to the extent needed.

• Website hosting and infrastructure providers.
• Form handling and email delivery providers.
• The booking platform and calendar provider.
• Our CRM and business productivity tools.
• Analytics and advertising platforms, where you have consented.
• Professional advisers, where necessary and confidential.

Some providers may process information outside the UK or the European Economic Area. Where that happens we rely on an adequacy decision or on appropriate safeguards such as the UK International Data Transfer Agreement or the EU Standard Contractual Clauses with the UK Addendum.

We keep information only as long as we need it for the purpose it was collected, and then delete or anonymise it.

We take reasonable technical and organisational measures to protect information, including access controls, limiting access to those who need it, and using reputable providers.

We do not claim any security certification or formal accreditation. No transmission over the internet can be guaranteed to be completely secure.

Subject to the conditions in data-protection law, you have the right to:

• ask for a copy of the personal information we hold about you;
• ask us to correct information that is inaccurate or incomplete;
• ask us to delete information where there is no continuing reason to keep it;
• object to or ask us to restrict certain processing;
• ask us to transfer information you provided to another organisation, where technically possible;
• withdraw consent where we rely on it.

You can withdraw marketing consent using the unsubscribe link in any email, or by contacting us.

You can change cookie consent at any time using the cookie preferences link in the footer of every page.

If you are unhappy with how we have handled your information, please contact us first so we can put it right.

You also have the right to complain to the Information Commissioner’s Office, the UK supervisory authority for data protection, at ico.org.uk.

We use a small number of necessary cookies to make the site work, including one that records your cookie choice. Analytics and marketing cookies are only used with your consent and are grouped into clear categories in our cookie preferences panel.

Analytics and marketing tags are consent-gated. Google Analytics, Google Tag Manager and LinkedIn Insight are loaded only after the relevant consent is given and only where those tools are configured for this website.

This website links to third-party websites, client projects and social platforms. We are not responsible for their content or privacy practices, and we recommend reading their own privacy notices.

We may update this policy as our services, providers or legal obligations change. The date at the top of this page shows when it was last revised, and material changes will be highlighted on this page.

For any question about this policy or about how your information is handled, please contact us by email.

This version of the Privacy Policy takes effect on the date shown below and replaces any previous version.